Lewis Kirby, Owner of Mover Marketing

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Stairhopper Movers Case Study

  • Client: Stairhopper Movers
  • Website: https://stairhoppers.com/

Client Overview

Stairhopper Movers is a leading moving company serving clients in Boston and New Hampshire. With a focus on personalized moving solutions, Stairhopper Movers aimed to strengthen their online visibility, elevate their organic search performance, and increase inbound phone calls.

Challenges

Stairhopper Movers faced numerous challenges that affected their online visibility and SEO performance. In the highly competitive moving sector of Boston and New Hampshire, numerous firms competed for the same keywords and customer base.

The Solutions

  • Keyword research to refine search terms for target audiences.
  • Local SEO tactics for improved regional visibility.

The Process

  • Optimized Google Business profiles to increase visibility in local search results.
  • Leveraging a strategic SEO initiative that prioritizes lower volume keywords to strengthen authority and surpass competitors in areas with untapped potential.
  • Creating content for landing pages about service areas and producing blog posts about topics related to those service areas to strengthen internal linking.

Accomplishments

Our collaborative efforts yielded significant accomplishments for Stairhopper Movers.

  • Attained a significant 8.5% enhancement in Business Profile interactions year over year.
  • Recorded a modest 7.3% increase in website clicks sourced from Business Profile year on year.
  • Generated a 41.1% growth in Business Profile views and a 65% increase in the search results.
  • We have updated the services and categories descriptions at Boston and Merrimack locations.

Work With Mover Marketing

Through a carefully curated partnership with our agency, Stairhopper Movers witnessed substantial increases in online visibility, lead generation, and overall business success. Our unique digital marketing strategies surpassed expectations, laying a robust foundation for ongoing expansion in the competitive moving industry.
 
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