The 19 Best Moving Company Marketing Ideas (Ranked)

If you’re a moving company owner, chances are you’d probably rather carry a grand piano solo than spend your time learning marketing.

You just wanted to grow your business and serve your local community, but now you find yourself bombarded with different marketing strategies and platforms. It’s hard to know which marketing tactics for your moving services will actually help, and which will waste your money.

With the amount of competition that’s out there now, marketing for moving companies has become more important than ever. In this blog post, we’ll rank the 19 best marketing strategies for your moving company, so you can save yourself from feeling overwhelmed and make informed decisions to grow your business effectively.

How We Rank The Moving Company Marketing Strategies

We’ve divided the marketing strategies into five tiers based on their effectiveness and importance. Let’s take a closer look at each tier:

  1. S Tier: The types of marketing for movers that are non-negotiables.
  2. A Tier: Powerful marketing strategies that are your next-best options.
  3. B Tier: Helpful tips to consider using if you need a boost of leads.
  4. C Tier: Probably not worth while but worth a shot if you’ve got the spare budget.
  5. D Tier: Don’t focus on these; just do the other strategies, better.

We’re ranking these based on:

  1. Lead Quality
  2. Lead Predictability
  3. Lead Volume
  4. Lead Cost

Let’s get into the rankings…

D Tier: Marketing Ideas That Aren’t Really Worth Your Time

The D Tier strategies are not recommended as they may not yield significant results or offer a good return on investment. These strategies include:

Newspaper Ads

Print ads in newspapers (and also magazines) are pretty difficult to track and test as they are. Not to mention the fact that they aren’t nearly as popular as they once were.

TV Ads

Similarly to newspaper ads, TV ads are another one of the traditional marketing strategies that can be costly and offer limited tracking capabilities. TV ads do have the benefit of building your brand as a trusted name but shouldn’t be something you rely on for direct response.

Guerrilla Marketing

What is it?

ChatGPT defines it better than I do: “Guerrilla marketing is an advertising strategy that uses creative, unexpected, and low-cost tactics to generate buzz and word-of-mouth promotion for a product or service. It relies on surprise and unconventional interactions with the public to create a memorable impact.”

While it can be creative and unique, it can be difficult to measure the impact and results of this strategy and can result in quite high costs.

C Tier: Online Marketing Strategies for Movers Worth Considering

The C Tier strategies can still be useful, but they may not offer the same level of impact as those in the higher tiers. Consider these options if you’re looking to increase your business’s online presence or lead flow. The C Tier includes:

TikTok Ads

While they can generate cheap leads, the quality may not be as high as other platforms due to the lack of intent. TikTok ads also fall short of running ads on Facebook and Instagram (Meta) because of how well the platform knows the user at this moment in time.

Truck Branding

It’s an effective way to grow brand awareness in your local area when people see your moving truck, especially if your truck wrap stands out. You don’t want to rely on this solely for lead generation, however. The lead flow is too unpredictable and doesn’t always trigger that direct response we will sometimes need.

Billboards

Billboards can be expensive and also challenging to track the success of your marketing efforts. They will help that ‘omnipresence’ effect of your brand appearing everywhere, but the challenge of sharing your contact information in such a short period of time can make it difficult to collect a good amount of leads.

Meta Organic Content Marketing

Posting content on Facebook and Instagram was good a few years ago. These days, however, it’s a lot more challenging to get the same number of eyeballs on your services. The huge benefit of posting to social media is that it’s completely free. This lands it in the C Tier.

B Tier: Solid Choices to Keep Your Team of Movers Busy

While not as essential as the strategies in the S and A Tiers, the B Tier strategies can still be effective in generating leads. Consider these options if your A Tier strategies aren’t performing as well as expected or if you need to increase lead flow. The B Tier includes:

Meta Ads

Social media marketing can be a good way to get in front of potential customers in a cost-effective way. If your marketing budget allows, running some ads on Facebook and Instagram will enable you to tap into the power of their machine and how well it knows its users.

It does have some downsides, however. People scrolling through their Facebook or Instagram feeds aren’t necessarily looking for moving services at that moment in time, so the intent to buy will be pretty low.

Bing Pay-Per-Click (PPC)

Running PPC ads on Bing is a lot less popular than using Google but the benefit of search engine marketing remains the same: you’re getting in front of people searching for moving services. These will be your highest-quality leads, but Bing ads aren’t ranked as highly as Google because of the fact fewer people use Bing.

Email Marketing

Stay in touch with previous customers through emails, but be aware that the transient nature of moving may limit the effectiveness of this strategy. That being said, using email campaigns is an incredibly low-cost way to market your moving services and you probably already have a decent-sized email list of previous customers.

A Tier: Next Port of Call to Boost Your Local Moving Leads

If you’ve exhausted the strategies in the S Tier (next in the article) or need to increase your lead flow, the A Tier strategies can be a valuable addition to your marketing mix. They include:

Loyalty Programs

Loyalty programs can be one of the most effective ways to get repeat customers for your business. By rolling out some sort of rewards system, customers are incentivized to work with you again rather look elsewhere for somewhere cheaper. 

Tip: Try and keep your bonuses quite low barrier to entry. Someone may only need a moving company 5 times in their LIFE (we aren’t selling coffee here). So if you’re offering a discount on someone’s fifth move with you, it probably isn’t going to get redeemed much. But if you offered “A $20 DoorDash Gift Card With Your Second Move”, all of a sudden, that seems a lot more achievable.

Google PPC Marketing

When people search for movers in your city, you want to show up at the top, right? That’s what Google Ads can do.

However, Google Ads is one of the highest-competition digital marketing strategies to drive new customers to your moving company website. With the cost per click (CPC) in the moving industry being at least $12, you don’t want to waste this marketing spend. That’s why a highly-converting landing page is an absolute must when running Google Ads to rank you at the top of the search engine results pages.

SMS Marketing

SMS is an incredibly helpful tool for moving companies to connect with potential customers, and stay in touch with previous ones. Text messages have over double the average open rate of an email, so if you want your offers to be seen, consider using SMS.

TikTok Organic Posts

Posting to social media should be part of every successful moving company marketing plan. However, it’s not as easy as it once was. If you’re going to be posting anywhere, leverage the reach and low cost of TikTok to showcase your moving company and services.

Local Networking Groups

Join local business groups like BNI or the Chamber of Commerce to establish strategic partnerships and gain referrals. Whilst you have to attend these meetings in person, the relationships you establish in these groups can serve you for decades.

S Tier: Non-Negotiables for Your Local Moving Business

These strategies are essential for growing your moving company in a profitable and sustainable way. If you choose not to use any of these strategies, you’re essentially choosing not to grow your business to its fullest potential. The S Tier includes:

Direct Mail

Direct mail is pretty saturated, but for good reason. If you can get in touch with people who have listed their homes and have clearly shown they’re going to be moving soon, that’s a perfect lead. Direct mail – when done right – is a cost-effective way to reach potential customers and track the performance of your marketing efforts. 

Just make sure you stand out with the postcards you send and don’t create a postcard that looks the same as everyone else.

Note: One of the bonuses we throw in for moving companies that work with our marketing agency is that we scrape a list of all the homes that have been listed in their local area so they can fire up these direct mail campaigns.

Strategic Partnerships

Growing a base of the right strategic partners can keep your family fed for years. When you collaborate with real estate agents, senior living companies, and mortgage brokers, they will have a continuous stream of potential moving customers to send your way. Make sure you treat their referrals the best you can and go above and beyond on delivering the services they need.

How do you do it? Find the contact information of the professionals in your area and connect with them on LinkedIn, send them an email or give them a call!

Search Engine Optimization (SEO) on Your Moving Website

Yes, I’m biased, but I truly believe SEO is one of the best ways to market your moving company. Being able to rank at the top of the search results, without having to pay for each click, is priceless.

You’re probably thinking it can be high competition and take a long time but – if you target the right keywords and you execute your strategy well – this is one of the marketing techniques that can be an absolute gold mine.

A large part of getting results through this is going to be optimizing your Google Business Profile (formerly Google My Business). There’s a lot that goes into it that’s outside the focus of this article but, in short, make sure that you:

  1. Fill it out entirely
  2. Post to your profile regularly
  3. Encourage happy customers to leave reviews

When it comes to doing SEO on your website, there’s a lot of detail we can dive into. I’d recommend watching the video below to learn more about our entire process if you’re keen to learn more.

If I had to boil it down into 4 easy tips to implement, they would be the following:

  1. Create one page on your website for each of the areas you serve and the services you offer
  2. Make sure each page has truly unique content covering detailed information about your moving company’s services
  3. Get citations from business directories to help search engines see your name, address, and phone number in multiple places online
  4. Make sure your site is easy to navigate as search engines like Google bear this in mind when ranking your website on the search results

Referral Systems

Referral systems, although somewhat unpredictable in terms of lead flow, there are three huge benefits of this marketing method:

  1. It’s incredibly low-cost to implement
  2. When people refer their friends and family to you, the sale is a lot easier
  3. The leverage you have is high as one request for a referral you can make an result in 5 conversations each customer has

Wrapping Up The 19 Best Moving Company Marketing Ideas

Moving Company Marketing Strategies Rankings List

That just about sums up our comprehensive digital marketing tier list for moving companies and thriving in today’s digital age. We’ve covered traditional media, some unconventional strategies and digital advertising across your website and social media.

Don’t forget that each moving company is unique, so it’s essential to evaluate these strategies in the context of your specific business goals and target market. Experiment, track your results, and adapt your marketing approach accordingly. With the right mix of strategies, you can grow your moving company in a sustainable and profitable way.

If you want professionals to take on the responsibility of driving traffic to your website, we’re here to help. Digital marketing for moving companies is what we do. Get in touch with us today and we’ll find the best solution for you and your company.

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