Lewis Kirby, Owner of Mover Marketing

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BoxStar Movers Case Study

  • Client: BoxStar Movers
  • Website: https://www.boxstarmovers.com/

Client Overview

BoxStar Movers is a leading moving company serving clients in Northern Virginia, Washington D.C., and Maryland areas. With a focus on personalized moving solutions, BoxStar Movers aimed to strengthen their online visibility, elevate their organic search performance, and increase inbound phone calls.

Challenges

BoxStar Movers encountered several challenges affecting their online presence and SEO performance. They struggled with limited visibility on search engine results, making it challenging for potential customers to discover their services. Moreover, the moving industry in Northern Virginia, Washington D.C., and Maryland is highly competitive, with numerous companies competing for the same keywords and customer base. Furthermore, they had a low number of high-quality backlinks, which had a detrimental effect on their domain authority and overall SEO.

The Solutions

  • Keyword research to refine search terms for target audiences.
  • Local SEO tactics for improved regional visibility.
  • Targeted link building for stronger backlink profiles.
  • Technical SEO audits for enhanced website performance.

The Process

  • Optimized Google Business profiles to increase visibility in local search results.
  • Secured local press links to boost domain authority and online presence.
  • Leveraging a strategic SEO initiative that prioritizes lower volume keywords to strengthen authority and surpass competitors in areas with untapped potential.
  • Creating content for landing pages about service areas and producing blog posts about topics related to those service areas to strengthen internal linking.

Accomplishments

Our collaboration drove substantial progress for BoxStar Movers.

  • Attained a 14.7% enhancement in Business Profile Interactions year over year.
  • Recorded a 76.4% boost in inbound phone calls from last year to this year.
  • Generated a 10.7% growth in website clicks originating from Business Profile.
  • Increased the number of ranking keywords from 265 to more than 350 within three months.
  • We conducted a thorough technical audit and identified key issues, including security vulnerabilities, performance bottlenecks, and SEO challenges.
  • Local Search Grid Performance Analysis Before Optimization – 2nd Feb 2024
  • Local Search Grid Performance Analysis After Optimization – 11th June 2024

Work With Mover Marketing

Through a strategic partnership with our agency, BoxStar Movers experienced dramatic growth in online visibility, lead generation, and overall business success. Our bespoke digital marketing strategies not only met but exceeded expectations, offering a solid foundation for sustained growth in the competitive moving industry.
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